Portman Dental Care and SfD announce strategic partnership

The senior management teams of Portman Dental Care and Systems for Dentists Ltd (SfD) are delighted to announce their entry into a new strategic partnership. This strategic investment from Portman Dental Care represents an exciting step for both businesses, and will enable SfD to accelerate its product development and customer experience, while maintaining the market leading standards of service and customer care they currently provide. 

Portman and SfD already have a longstanding relationship, built on a shared vision for driving transformative change in dentistry. Both are community focussed businesses with very hands-on founders. This has already been a competitive advantage to both businesses and we aim to continue maintaining this in all we do for the benefit of our dentists, our people and our patients.

While SfD will continue to operate as a separate business to Portman, and will continue to serve current and new customers outside the Portman group, this strategic partnership will provide a platform for accelerated growth and increased product development for SfD. The strategic partnership is focused on providing enhanced service to all clinicians and colleagues that use SfD, and above all underpinning higher levels of patient care and experience.

Portman’s founder and Group CEO, Sam Waley Cohen, said: “For over fourteen years Portman’s mission has been to transform dentistry for customers, colleagues and clinicians. Our strategic partnership with SfD allows us to accelerate this mission and deliver improved service to our clinicians and innovative new experiences to our customers. We are excited to work in closer partnership with our colleagues at SfD, and have them join on our mission to drive transformative change in dentistry. We are confident that our combined expertise will result in a market-leading experience for clinicians, colleagues and patients. We remain as committed as ever to bringing the best learning from retail, healthcare and digital services into our business and to providing an exceptional environment for clinicians and colleagues in order for them to provide the highest standards of clinical care to our patients.” 

Ryszard Jurowski, Managing Director of SfD, says “I couldn’t be more pleased to be entering this strategic partnership with Portman, backed by Core Equity Holdings. Core Equity Holdings has successfully supported the evolution of Portman and their sister companies in Norway, Benelux and France, demonstrating their deep understanding of the profession and substantially growing the business.

SfD has grown significantly over the last five years and this strategic investment represents an opportunity for us to take our business to the next level. At this stage in our growth, we face an exciting range of options for how to move forward. This partnership with Portman Dental Care means we will continue to operate as a standalone business, while gaining the benefits of strategic investment, as well as close collaboration with Portman’s clinicians, practice colleagues and operators to focus the development of our products on having a truly transformative impact on dentistry. Ultimately, I believe this is the best way for us to serve the dental community and our customers, both Portman practices and our wider customer group.

I am delighted that the next phase of our journey will be with Portman and Core Equity Holdings. I look forward to working with Julie Ross (Portman’s UK & ROI Managing Director) and Sam over the coming months to shape the strategic partnership and learn from the experience of both companies. Our unyielding commitment to providing market-leading service to all our customers remains and we believe that our combined knowledge, and shared vision for the future of dentistry will allow us to deliver outstanding support to our customers, underpinning fantastic care and customer experience to dental patients.

SfD’s senior management will be remaining with the business with Ryszard Jurowski continuing in his role as Managing Director. 

Please get in touch with Camarco for any questions you may have regarding this announcement:

Julia Tilley

[email protected]

+44 7815 068 387

Eddie Livingstone-Learmonth

[email protected]

+44 7900 121 128

Portman Dental Care and Dentex Health have merged to form PortmanDentex. To find out more about our new brand